Brand · Marketing · Consumer

Chaayos

Building a brand people experience beyond the cup.

01
Context
Consumer brand and marketing work during the studio's brand and marketing era.
02
Problem
A consumer brand lives in more places than its product. Every touchpoint either builds the same story or dilutes it.
03
Insight
Consistency of expression matters more than volume of output.
04
Strategy
Awaiting client-approved detail
05
System
Awaiting client-approved detail
06
Design
Brand and campaign design work across marketing surfaces.
07
Technology
Awaiting client-approved detail
08
Experience
Awaiting client-approved detail
09
Outcome
Awaiting client-approved detail
10
Learning
Brand work taught the studio that expression without strategy is decoration.

Context